During this week the communication representatives of the nine Unite! Partner universities will work together on the definition of the strategy for Unite!’s Social Media channels.

The week will include theorical and practical session, so that everyone achieves a common level of understanding of each social media channel (Twitter, LinkedIn and Instagram).

The final outcome of the week will be to come up with the “Beyond the Post: Social Media Strategy Handbook” a guidelines document that compiles the strategy for each social media channel. This document will allow each communication representative to be comfortable with the creation of social media contents while also achieving a coherent and unified dissemination strategy for the alliance. Overall, the week will also allow us to achieve a stronger sense of community within our SCT team.