Multichannel Consumer Behaviors in the Mobile Environment: Mapping the Decision Journey and Understanding Webrooming Motivations
Tipo
Doutoramento
Candidato
Susana Catarina de Jesus Fernandes dos Santos
Título
Multichannel Consumer Behaviors in the Mobile Environment: Mapping the Decision Journey and Understanding Webrooming Motivations
Escola
Instituto Superior de Economia e Gestão
Data e Hora
06/05/2020 - 14:30
Local
https://videoconf-colibri.zoom.us/j/98934197443
Ramo / Especialidade
- Gestão